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Arthur W. Page Center for Integrity in Public Communication : ウィキペディア英語版 | Arthur W. Page Center for Integrity in Public Communication The Arthur W. Page Center for Integrity in Public Communication is a research center at the Pennsylvania State University College of Communications. The center is dedicated to the study and advancement of ethics and responsibility in corporate communication and other forms of public communication.〔http://pagecenter.comm.psu.edu/〕 ==History== The center is named for Arthur W. Page, widely regarded as the founder of modern corporate public relations, whose views have been distilled into the Page Principles: (1) tell the truth; (2) prove it with action; (3) listen to the customer; (4) manage for tomorrow; (5) conduct public relations as if the whole company depends on it; (6) realize that a company's true character is expressed by its people; and (7) remain calm, patient and good-humored.〔http://www.awpagesociety.com/site/about/page_principles/〕 Bringing the center to Penn State was the idea of alumnus Lawrence G. Foster, who retired as corporate vice-president of public relations at Johnson & Johnson. The launch was made possible by a $300,000 gift he and his wife, Ellen, made to the college. Foster worked on the project with Edward M. Block, retired vice-president of public relations at AT&T, and John A. Koten, retired senior vice-president of corporate communications at Ameritech. All three played leading roles in the formation of (The Arthur W. Page Society ), which functions as a separate entity.〔http://live.psu.edu/story/8756〕
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Arthur W. Page Center for Integrity in Public Communication」の詳細全文を読む
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